T&T CO. IN A NUTSHELL

T&T Co. is poised to be a prominent name in footwear manufacturing in India and the world, making waves as a key enabler and lifeline for women's shoe white labels in India and private labels worldwide. We are fuelled by our passion and purpose of democratising fashion footwear.

STRATEGIC

GOAL

As one of the best women's footwear manufacturers, T&T Co. is on a singular mission to democratise access to fast and furious fashion such that the beauty of fashion footwear is within everyone's reach. We are redefining and reinventing footwear manufacturing in India with a transformative business model that is demand-driven, customer-centric, and powered by end-to-end fashion intelligence. Our small-batch production opens up fashion to a world of endless possibilities and choices at affordable pricing while maximising the efficiency of the fashion footwear supply chain in India.

STRATEGIC

HORIZON

We are driven by the vision to unleash Affordable Disposable Fast and Furious Fashion into the vibrant fashion footwear industry, thereby exalting the fashion universe to a whole new level.

GUIDING

PHILOSOPHY

We live by the mantra of putting end customers first, and this foundation comprises the heart and soul of our business. Our on-demand production model for footwear manufacturing in India is backed by FI Tech (our in-house fashion intelligence ecosystem). It enables us to match the DNA of women's shoe white labels in India and global private label brands with flawless precision while adapting dynamically to rapidly changing consumer demands through accurate and proactive forecasting.

PEOPLE BEHIND THIS PROJECT

Minaz Merchant

Managing Director

Minaz Merchant is a visionary leader renowned for delivering global fashion excellence. Her 15+ years of experience with “Catwalk Worldwide” included high-value, mission-critical roles like spearheading Finance and Fashion(F&F). This, coupled with her spotless reputation in the Indian fashion scene, makes her an incredible asset for T&T Co. Her acumen for reading the pulse of the Indian Fashion Market combined with her strategic brilliance is all set to make T&T Co. the category leader in women’s fast fashion footwear in India and beyond.

Farnaz Patel

Design Head

With 15+ years of heading the “Catwalk Worldwide” Design Team under her belt, Farnaz Patel is a designer par excellence and indispensable for T&T Co.’s design-led success. Having also been a core member of the Unique Women Fashion Factory, her contributions demonstrate a unique combination of strong creative vision and a keen eye for detail, making her a vital component of the T&T Co. team.

Abdulahad Tinwala

Business Strategist | Founding Member

With 7+ years of experience ...

EXPLORE MORE ABOUT T&T CO.

Our

Inheritance and Legacy

T&T Co.'s business model revolves around satisfying the needs of both our internal and external customers. We architect the finest experiences for them by forging smart pathways while uplifting every community we touch by operating responsibly and with integrity.

Our

Supply Chain Excellence

T&T Co. has remodelled the entire fashion supply chain to uplift and strengthen suppliers by giving them unfiltered visibility into the needs of customers. FI Tech (our in-house portal) provides our suppliers with up-to-the-minute data and 360° insights just in time.